Maison Aurelle
A concept storefront for a luxury hair-oil brand, designed and built end to end. Shopping starts from the customer's problem, and a short diagnosis turns their answers into a personal routine.
The brief
Most hair-oil stores list their products and leave the customer to guess which one they need. I set myself a brief to fix that: a store that starts from the problem, feels as considered as a printed brand book, and still checks out in a few taps on a phone.
It's a concept, so I played both roles — designer and developer — which is exactly the handover an agency does with me, just without the meeting.
Design system
Shop by concern
The diagnosis
Key decisions
What's real
This is a concept, not a client. Photography is licensed stock from Pexels and Unsplash. Reviews, ratings and result claims are placeholder copy, and the checkout doesn't send orders anywhere. The design, the code and every interaction are mine.
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